No matter how great your coaching skills are if you don’t know how to market your coaching business you will starve. Having sales skills and strategies is essential to become a successful coach. There are lots of great ways to market yourself as a life coach to attract more clients, reach a wider audience.
Create a brand for yourself
Operating on your own as a life coach means that you are marketing your business and yourself as one complete package. You are your life coaching business, and it is you. It won’t happen overnight and will require a consistent approach to tone, image and identity so that potential clients can come to know you. However, the time is nigh to get your face out there and prove that you are living proof of the benefits of your programme. In all of your marketing efforts, remember that you are a life coach, so be sure to adopt a positive and motivational tone while maintaining an approachable image.
Network
There are many industries that could benefit from the services of a life coach. The fitness industry, in particular, is made up of a series of tightly-woven relationships between trainers, suppliers, schools, gyms, sports-teams and a variety of other representatives. Making use of the community to get your brand circulating through building connections is not only a good idea, but an essential task for your success. Attend industry events armed with your business card and start introducing yourself and what you do. You’d be amazed how much business you can get by means of word-of-mouth.
Share your expertise and find your voice
A huge part of building your brand involves creating and circulating content on the web. Blogging is an excellent way to share valuable content and informative articles to establish yourself as an authority in the industry. The more content you produce, the more likely potential clients and followers are to find you, read your content and share it. If you write regularly, you will also find your voice more easily; which is the tone you will use throughout your communication with your audience.
Provide valuable and rich content
Not every potential client will be willing to sit and read through every blog you post. This is why it’s a great idea to include videos, images and other formats of content to convey your expertise. People love free stuff, so if you have a free eBook, offer it to readers in exchange for their email addresses. Use infographics to convey a particular point instead of a 700-word article. Attention spans are getting shorter, so the sooner you can get your message across, the better.
Build a following on social media
Get into direct contact with your potential and existing customers with a strong social media presence. Ensure that your website is in top condition and search engine optimised so that every time you post or share something, you increase your chances of being found online. Then find out whether your customers are on Facebook, Instagram, YouTube, WhatsApp or LinkedIn and focus your efforts on just those platforms. Social media allows you to connect with a targeted audience and you can even use it to network with industry thought leaders. Facebook adverts and promoted tweets are an effective way to increase your following if you have a personal branding budget available.
Your skills will give you everything you need to market yourself as a life coach and make a success of your personal brand. Use these simple marketing strategies, be consistent in your efforts and you will see an increase in the attention you receive both online and offline.
