Simply having a presence on the web might have been enough a decade ago, but today that is no longer the case. Your chiropractic practice should have a website that provides value and communicates authority to your potential patients, as well as convenience to your current patients.
Design is an important element of your website’s look and feel. Essentially, the design element of your chiropractic website is a visual explanation of your brand.
An effective chiropractor web design should be welcoming, it should be cohesive with your brand standards, and it should encourage your visitors to engage with the site. It should also establish authority and trust in your company.
Your layout is the positioning of design elements, and is just as important as the actual elements you use. What constitutes an effective layout is largely subjective, but regardless of the varying opinions, your layout should make good use of the space on each page without cluttering the page or overwhelming the user.
A busy website layout can make a website difficult for a user to navigate, resulting in frustration or difficulty finding the desired information. Avoid frustrating your visitors by using a clean, clutter-free layout with a simple navigation and sparse media elements.
Videos are one of the most powerful and effective tools of visual communications. Likewise, video backgrounds when used properly is an effective strategy to capture visitor’s attention. Thrive, being a part of these chiropractic website design inspirations has an impressive, monochrome video background on the hero scene. Particularly, it is important that your website conveys the very message you wish to deliver to your audience. Thrive indicates its awesome benefits with a clean and neat layout. By using flat and simple icons and little descriptions such benefits look clear and appealing. Apparently, adding more videos makes content even more compelling and this website exhibits such useful videos abundantly.
Functionality is how the various elements of your website design work. A beautiful design with a clean layout will do you no good if it’s not functional, so functionality is another critical element of web design.
A poorly functioning website irritates users and discredits your brand. You should perform tests to make sure that all the features of your design functions properly, both prior to launching your website and regularly after it is launched.
Creativity is encouraged when considering functionality and features for your website. There are so many great functionalities that can be built into a web design which can add incredible value for your users as well as your chiropractic practice. If you’re planning on adding a custom functionality to your site, make sure you’re working with a professional developer to ensure the value adding features on your website work the way you want them to.
